Move over matcha—there is a new tea trend taking over the beverage industry. Hojicha has officially claimed its spot as the flavor of the year! Unlike traditional green teas, hojicha consists of green tea leaves that are carefully roasted, transforming them into a beautiful reddish-brown hue. This roasting process strips away any bitterness or sharp astringency, leaving behind a flavor that is deeply rich, warm, comforting, and layered with naturally nutty, caramel-like undertones.
For cafe, tea shop, and restaurant owners, adding hojicha creations to your menu is the ultimate way to capture a highly profitable, premium crowd. It is incredibly versatile—perfect for any season—and offers a warm, roasted depth that customers will keep coming back for.
Using Fanale premium ingredients, you can easily introduce the three signature hojicha creations featured on our official banner:
1. Hojicha Latte with Boba

The ultimate comfort drink. Experience the perfect harmony of textures and flavors. The naturally nutty, caramel-like profile of our roasted hojicha floats effortlessly over a smooth, creamy milk base, creating a stunning layered aesthetic. Paired with the classic, satisfying chew of traditional brown sugar tapioca pearls, this drink offers a deeply comforting flavor experience that keeps customers coming back for more.
2. Hojicha Smoothie

Rich, icy, and deeply satisfying. Turn the cozy, roasted notes of premium hojicha into an upscale, frosty blended frappe. This thick and velvety treat delivers an intense burst of roasted tea flavor, beautifully balanced by a luxurious cloud of whipped cream and a crunchy, gourmet topping. It’s a decadent, picture-perfect blended creation designed to drive high-margin summer sales.
3. Chocolate Hojicha Latte

Rich cocoa meets deeply roasted tea. A sophisticated, dessert-style indulgence where dark chocolate and toasted tea collide. The naturally smoky, nutty undertones of hojicha masterfully cut through the sweetness of premium chocolate sauce, creating a deeply complex flavor profile. Lined with a beautiful chocolate marble effect and crowned with fluffy marshmallows, it is an absolute social media showstopper.
📈 Tap Into the Roasted Tea Trend
Hojicha bridges the gap between coffee lovers and tea purists, offering a deep, roasted complexity without the acidity of espresso. By using Fanale’s easy-to-use, highly consistent powders and signature toppings, your store can serve up these unique creations effortlessly and enjoy exceptional profit margins.
👉 Don't miss this year's must-have tea trend. Contact our sales to order Hojicha Powder sample and premium toppings today!

